Hello! I'm a writer, producer, and consultant based in South East London or wherever's there's wifi.
I started my career in marketing and PR for the Birmingham Post and Mail (later Trinity Mirror Midlands), and worked in marketing roles for companies including Waterstones, Marketing Birmingham, Talis Ltd, and Costain before going freelance in 2005. My clients have ranged from international banks to independent start-ups, and everything in between. In my spare time I do stand-up comedy and play Minecraft.
Alongside a successful career as a marketing consultant and copywriter, I have built up a large following for my critical thinking and commentary on science, technology, movies and videogames.
I have a monthly print column about gaming culture in Custom PC magazine, and have written for media including New Statesman, Guardian, Stylist, The Pool, the Telegraph, and The New European. Her media appearances include BBC Radio 4, BBC podcasts, National Geographic Channel, Good Morning Britain, and Celebrity Deal or No Deal.
I've also written for science organisations including Imperial College, and recently undertook a major comms project for the Royal Institution’s BBC Christmas Lectures, Britain’s oldest science event.
I currently write and co-produce the popular Pearson Education podcast Nevertheless, aimed at women and girls in STEM.
As a producer, I'm well known for animation, including ENCODE: The Story of You, voiced by Matilda creator Tim Minchin, co-written with IT Crowd and Red Dwarf script editor Andrew Ellard; and educational cartoons about the weather for EUMETSAT, voiced by Adam Rutherford and Konnie Huq.
I co-wrote and produced the bestselling graphic novel (Orion, 2014), based on my viral smash hit animation, Tim Minchin's Storm (4.5million YouTube views), and produced the forthcoming animated series for children It's Not Rocket Science with astronaut Chris Hadfield.
As a marketing consultant, I worked with Prof Richard Wiseman on a pioneering digital campaign for bestselling science book Quirkology, including a series of viral YouTube videos which have gained over 72 million views, and web development for British and Spanish editions of the book.
I was the producer and organiser of major science and critical thinking conference TAM London, with speakers including Prof Brian Cox, Rebecca Watson, Stephen Fry, Tim Minchin, Alan Moore, Melinda Gebbie, Jon Ronson, Graham Linehan, Richard Wiseman, and many more.
My campaign consultancy includes social media outreach with Caroline Criado Perez on the successful campaign for a statue of Millicent Fawcett in Parliament Sq, a 2018 campaign with the MP Jess Phillips against sexual harassment, and outreach to promote women in science.
Copywriting • Marketing and PR • Social media development • Video production and ‘viral’ consultancy • Brand development • Research and reporting • Metrics, including Google Analytics and YouTube • Event production • Animation production • Scriptwriting • Data visualisation • Podcasts • Editorial