CONSULTANCY

For communications or campaign consultancy, please contact Tracy directly using this form. For major PR or social media projects which require more than a freelance consultant, please contact 89up, a full service impact agency. Below are examples of consultancy work.

Parliament Square Statue Campaign

A major campaign to build a statue of suffragist Millicent Fawcett in London's Parliament Square. The campaign, lead by writer and activist Caroline Criado Perez, was ultimately successful and the statue, by artist Gillian Wearing, was unveiled in 2018.

Ending Workplace Sexual Harassment

An online campaign by Labour MP Jess Phillips to change the laws around workplace harassment. 

Authors For Grenfell

A fundraising auction to raise funds for those affected by the Grenfell Tower disaster, which raised over £250,000. 

Imperial College Festival

Major STEM festival 'ImpFest' at Imperial College, London, promoting environmental exhibits and the work of the Grantham Institute.

BBC Royal Institution Christmas Lectures

Social Media and PR campaign for client 89up to promote the 2017 BBC Christmas Lectures at the Royal Institution, Britain's oldest lecture series. Televised on BBC Four, the 2017 lectures were presented by neuroscientist Prof Sophie Scott of UCL.

 

The promotional campaign included a 'design your own emoji' competition for young viewers, and major PR coverage including Buzzfeed. 

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Macmillan Publishing

Pioneering digital campaigns for titles including Alexandra Heminsley's 'Ex and the City', and bestselling science book Quirkology by Prof Richard Wiseman in association with the University of Hertfordshire (including a series of YouTube videos which have gained over 72million views) web development and in-store marketing. Strategy for Quirkology included:

  • The design and development of three major websites - one for each publisher’s territory in the UK, USA and Spain, the latter being a Spanish-language site and the online promotion of the URL in targeted social networking sites and forums​

  • Viral seeding of an online video which became the biggest science communication piece in YouTube’s history

  • The creation of a website based on a popular detective board game

  • Graphic design for web and magazine articles to appear in titles including Nature and BBC Focus

© Tracy King